brand strategy & organisational narrative
Transition Network is a global grassroots environmental movement supporting communities to respond to climate change and build a better future. At a pivotal moment in the organisation's development, I was brought in to strengthen their organisational narrative and communications strategy.
the work
The project spanned three distinct areas — brand strategy consulting to clarify and sharpen the organisation's identity; co-design and co-delivery of a facilitated workshop to help the team interrogate their own narrative and surface blindspots; and editorial consulting on their communications strategy, including editing and proofreading to ensure clarity, consistency and impact across all communications.
the approach
Transition Network operates across dozens of countries and has a team distributed across time zones and cultures. Before any strategy could land it had to work across that complexity — different contexts, different relationships to the organisation's narrative, different understandings of what Transition actually means. I began by designing a workshop that created a shared moment of honest interrogation — not a strategy presentation but a structured space where the team could question their own narrative, name their blindspots and find the gaps between who they said they were and how they actually communicated.
That workshop became the foundation for everything that followed: the editorial work on the communications strategy, the brand positioning, the language choices. The insight that drives all of it: in a globally distributed organisation, narrative coherence isn't a communications problem. It's a culture problem – that's where it begins.
"Alicia helped us clarify our identity and brand by developing and running a workshop that enabled the team to question our organisation's narrative. She advised us on our blindspots, as well as opportunities to meaningfully connect with our audience. Alicia is highly professional and considerate — an absolute pleasure to work with. We couldn't recommend her highly enough."
— Philipp Grunewald, Communications & Engagement Circle Lead, Transition Network