British Council:
UK/Australia Season 2021-22
UK/Vietnam season 2023
As a content designer, I was tasked with understanding the user journey and designing an engaging, content-rich site based on those needs. We chose the storytelling platform Shorthand to showcase the creative collaborations between the UK and Australia and the UK and Vietnam.
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Arts/Third Sector
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Content Designer
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In-house
the approach
The British Council communicates with audiences across every continent — in dozens of languages, across wildly different cultural contexts. The challenge isn't just what to say but how to structure information so it works for everyone, regardless of background or digital literacy. I approached this as a cultural problem as much as a content one — asking not just "is this clear?" but "clear to whom, and in what context?" That question sits at the heart of everything I do.